Mini & Me was founded by owner Susan Kramer-Swafford in 2010. Originally opened in the Scripps Ranch neighborhood of San Diego, California that the Swafford family called home, the store launched it's website in 2012, and later relocated to Julian, California in 2014.
Soon after opening, the Swaffords' discovered that their 8 year old son, Nick, had brain cancer. As he endured brain surgery, radiation, and chemo for almost a year and a half, the community rallied around Nick and the family, providing babysitting, fundraising, meals, and gifts, so spirits stayed high and the family could spend time caring for Nick. After Nick's successful completion of treatments, the Swafford family wanted to help families still battling their children's cancer and knew their store, Mini and Me, could help.
Every year, Mini and Me donates a portion of it's profits to childhood cancer research, hospitals, and charities. In addition, Mini an Me's "Sunrise Strong" program gives patients a blanket, hair bow, or hat for every like item sold.
Mini and Me loves curating and providing customers with amazing clothing, gifts, and home decor and being able to combine that love of fashion with a passion for helping the childhood cancer community. We hope you enjoy shopping with us with the knowledge that every purchase helps a child battling cancer and their family!